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Foil blocked print on greyboard

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Foil blocked printed


The potential dynamics of fixed systems. Based upon the graphic dynamic IIT Architecture system.

Mainstudio is an Amsterdam based graphic design studio, founded by Edwin van Gelder in 2005. The studio creates projects deriving from the intersection of art, architecture and fashion–including publications, digital media, and visual identities. Each is characterized by a content driven editorial approach, led by typography, to create a synthesis of form and content. The studio embeds inventive printing techniques in its traditional media, and explores innovative interaction design in its digital output, while an imaginative approach to art direction forms the studio's essential foundation.

Mainstudio has been honored with extensive international awards, including the 'Best Book Design from all over the World' (2013), the 'Best Dutch Book Design' (2011 and 2012)and the 'Art Directors Club New York' (2009).